Puffin cooks up second Greg the Sausage Roll festive adventure by LadBaby

Puffin has signed a second children’s book by Ladbaby following the success of their first, Greg the Sausage Roll: Santa’s Little Helper, published in November last year. 

Olivia Edwards, senior commissioning editor for Puffin picture books, bought UK and Commonwealth rights to Greg the Sausage Roll: The Perfect Present by Mark and Roxanne Hoyle, the pair behind the social media phenomenon LadBaby, from WME. It will be illustrated by Gareth Conway. 

The first Greg the Sausage Roll book went to number one and has so far sold 119,406 copies in the UK through Nielsen BookScan. The Perfect Present will publish on 10th November 2022.

The new book sees the return of the irrepressible Greg the Sausage Roll for another magical adventure that "guarantees kids and grown-ups a sack full of festive giggles."

Its synopsis reads: "Greg waits all year for Christmas to roll round and, just as the fairy lights go up, he springs into action. He’s a sausage roll on a mission to make this the best Christmas EVER! Get ready to meet some brand-new friends and family and find out: will Greg find the perfect present?"

The authors, who had three consecutive Christmas number one singles in 2018, 2019 and 2020, have committed to working closely with Puffin, the National Literacy Trust and W H Smith again to donate books to children in need, as they did with the first book. Puffin has again pledged to donate a Puffin book to a child in need with every copy pre-ordered or purchased from W H Smith.

Olivia Edwards, senior commissioning editor, said: “I am overjoyed to be working with Mark, Roxanne and Gareth on Greg’s second festive adventure. Last year, it was amazing to see how a little sausage roll catapulted into the nation’s hearts and became a number-one bestseller. Expect more silliness, even more magic, and plenty of heart. After all, it really wouldn’t be Christmas without Greg the Sausage Roll!” 

The authors said: “We are so excited to be announcing that we are continuing our amazing journey with Greg the Sausage Roll. For two people with dyslexia writing a book to try and encourage kids to enjoy reading was already an overwhelming and mind blowing achievement for us. For the book to become a number one Sunday Times bestseller and raise over 28,000 books donated to charity to help kids read was beyond our wildest dreams!”