Robinson acquires Sam Jones' vegan recipe book at auction

Robinson, an imprint of Little, Brown, has acquired Sam Jones’ "vegan recipe book for carnivores" at auction.

Tom Asker acquired UK & Commonwealth rights to No Meat Disco: Easy 7-Ingredient Plant-Based Recipes for Carnivores from Anna Dixon, UK MD of YMU Literary and Kathryn Toolan and Abigail Koons at Park, Fine and Brower Literary Management sold North American rights to Ann Treistman at WW Norton. Robinson and WW Norton will publish simultaneously on 13th August 2026.

Jones adopted a plant-based diet to do his bit for the environment and soon found that his health drastically improved, before starting his Instagram account @NoMeatDisco in 2020.

The recipe book contains quick and easy ways to create plant-based hearty, meaty flavours and textures using just seven ingredients. Each recipe will utilise seven core ingredients, in addition to the usual pantry staples of "butter", oils, seasoning and stock, "so readers can say goodbye to extensive shopping lists and complicated recipes".

No Meat Disco will also include simple hacks to keep food fresher for longer, create meat flavours without the meat and make shop-bought foods from scratch.

Jones said: "No Meat Disco is everything I love about cooking – bold flavours, creativity and keeping things simple (but never boring). I’ve poured so much of myself into this – every dish, every story, every little detail – because I want this to feel like more than just a cookbook. It’s a celebration of good food, good vibes and making whole plant-based cooking easy, exciting and full of personality."

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