Seven Dials announces dieting book from The Hairy Bikers

Seven Dials has shared details of The Hairy Bikers’ upcoming book, The Hairy Dieters' Simple Healthy Food, aimed at cutting through confusion around losing weight and staying healthy. 

Vicky Eribo, publisher of Seven Dials, acquired world rights to five books from The Hairy Bikers in a major deal with Amanda Harris, director of publishing at the YMU Group in 2020. The Hairy Dieters Simple Healthy Food is the third title in the deal and will be published as a £16.99 trade paperback by Orion’s Seven Dials imprint on 12th May 2022. 

“The nation’s favourite food heroes, aka the Hairy Dieters, are back to show you that losing weight and staying healthy doesn’t have to mean losing out on taste and enjoyment,” Seven Dials said. “With more than 75 great new recipes, Si [King] and Dave [Myers] prove that healthy food can be delicious food – and also easy, accessible and affordable.

“With the abundance of health and nutrition information being published, it can be hard to keep up with what’s good for you and what’s not; what the latest advice is on low-fat products; or what you need to know about gut health or high-fibre diets. As consumers, we are constantly bombarded by conflicting messages about what to eat and when – and unsurprisingly this can become overwhelming. Ten years on from the release of their first, multi-million copy selling diet book, The Hairy Dieters, Si and Dave, are aware of how confusing this can be.” 

The book “will provide clear, simple nutritional ground rules – based on the advice of medical experts, including bestselling author Professor Roy Taylor, and professional athletes – and delicious low-cal recipes to help you eat well, lose weight and stay healthy for the long term,” Seven Dials said. “Brimming with good-hearted healthy good, all packed with the Hairy Bikers’ trademark knockout flavours and made with easy-to-find ingredients, these are healthy meals the whole family will love.” 

Eribo commented: “Si and Dave led the way in this market with the publication of their multi-million copy bestselling title The Hairy Dieters in 2012 – with their energy and passion in the kitchen they inspired readers the length and breadth of the country, and genuinely changed lives with their delicious, creative low-cal dishes. Readers trust and love the Dieters’ recipes, so ten years on from this first publication, we could not be more excited to re-launch this strand of their publishing and share this brilliant new collection of tasty recipes with their fans.’

Myers said: “We feel that the time is right for this new book. It’s 10 years since we filmed the Dieters’ series that turned our lives around. Back then we had to lose weight for health reasons and, with a few ups and downs, we are lighter now than we were when we filmed the series. We learned a lot and have navigated our way through the sometimes confusing healthy eating world."

King commented: “It’s always a pleasure getting our wonderful team together to work on another book. The creative shorthand is always a joy and a giggle. All the books we write are approached with enthusiasm and anticipation, in the hope it inspires readers to get in the kitchen and cook to be kind to themselves and those they love. We’ve kept the recipes fun, imaginative and, as you’d expect from us, full of flavour, for people who love food and want to eat well and cast off some weight.”