Seven Dials pre-empts début cookbook Sam’s Eats from TikTok star Sam Way

Seven Dials has swooped for Sam’s Eats: Let’s Do Some Cooking, the début cookbook from Sam Way, who has garnered 9.7 million followers on TikTok by sharing “fast-paced, rhythmic” cooking videos.

Vicky Eribo, executive publisher, pre-empted world all language rights from Carly Cook of The Found, with the US edition to be published by Mike Szczerban, editorial director of HBG US’s Voracious list. It will be published on 14th September 2023 in hardback and e-book.

The publisher says: “After taking the social media world by storm and amassing more than 13 million followers with his hypnotising 60-second recipe videos, Sam Way is ready to show you how to make tasty, gourmet food in the comfort of your own home.

“In his début cookbook, self-taught cook Sam Way is revitalising home cooking with a mouth-watering collection of flavourful and luxurious dishes to see you from a beautifully executed brunch to a quick mid-week dinner, the perfect sharing platters to an indulgent all-out feast with family and friends.

“Packed with recipes that celebrate bold flavours and fresh, seasonal produce, plus plenty of tips and cheats for quick fixes at home, Sam brings creative and innovative culinary ideas for every occasion. This is restaurant-quality food made accessible and easy.”

Eribo said: “I am so thrilled to be welcoming Sam to Orion for his début cookbook. With his gourmet cooking and fast-paced, rhythmic videos Sam raised the bar for what it meant to be a TikTok chef, and I am so excited to work with him to bring this passion and culinary excellence to the page for the first time in a brilliantly commercial and accessible way. Throughout the process he has blown me away with his creativity.”

Way commented: “I’m incredibly excited to be releasing my début cookbook with Vicky and the rest of the team at Orion. It was really important for me to find a publisher who I felt could fully understand me and my goals, and the vision I had for a book.

“I can’t wait to release this next year. I hope it inspires people of all ages and skill levels to get in the kitchen and cook delicious homemade meals. Having built up such a large community over the past couple of years, this now feels like the right time to bring my début cookbook to the table.

“I have had constant demand for a cookbook from my followers, therefore with this I hope to now place my mark in the industry and become a go-to household cookbook author.”