Sian Radford writes baby-led weaning book for Yellow Kite

Yellow Kite has signed a deal for Moon & Rue: Baby-Led Weaning Made Easy by Sian Radford. It will be published on 13th June 2024 as a full colour hardback.  

Lauren Whelan, publisher at Yellow Kite and Catalyst, bought world rights from Stevie Finegan at the Zeno Agency.  

Radford founded her Moon & Rue channel on TikTok to document her weaning journey with her daughter, Rue, who is now two years old. Moon & Rue has 1.2 million TikTok followers “who have been inspired by Sian’s easy, nutritious, and fun recipe ideas – that champion wholesome food that can be enjoyed by all the family", Yellow Kite said.  

The publisher added: “The book includes 70 recipes to support the weaning journey from six to 18 months and beyond along with the essential expert-led advice on how to safely get started, all approved by a leading child nutritionist.”  

Whelan said: “Sian and Rue’s channel was a serious godsend and for me, like millions of others, Moon & Rue made a seemingly daunting journey full of joy, delicious food and simple inspiration. This book is such a beautiful and accessible resource and I’m thrilled to be publishing it.”   

Radford said: “Weaning and feeding little ones need not always be a challenge, as I have found with Moon & Rue – people want to have fun with it and not feel overwhelmed – so I hope this caters for my amazing community of supporters and helps make the weaning journey and onwards an enjoyable new chapter.”