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Little, Brown imprint Sphere, has scooped the rights to the autobiography of the husband-and-wife duo LadBaby at auction.
Tig Wallace, editorial director, acquired UK and Commonwealth rights from James Munro of WME at auction, with publication slated for 7th November 2024 in hardback, e-book and audio.
LadBaby, also known as Mark and Roxanne Hoyle, are best known for their chart topping, recording-breaking Christmas charity singles and as bestselling children’s book authors.
In their autobiography, titled Our LadBaby Journey: Success, Sacrifice and Sausage Rolls, Mark and Roxanne Hoyle tell the incredible, drama-filled story of how they became LadBaby, pulling back the curtain to share the truth about how they came from nothing, raised millions for charities and achieved success against all odds.
Wallace said: “I’ve been a fan of LadBaby for a long time, watching with admiration as they’ve taken the children’s publishing world by storm with Greg the Sausage Roll. As a former children’s publisher, I so hoped I’d get to be the editor to transition them to the adult non-fiction world and I’m delighted to be working together. Now is the perfect moment for fans to hear Mark and Rox’s inspiring journey for the first time, in their own words."
The Hoyles said: “The opportunity to finally do this book with Sphere is like a dream come true for us. From early life, marriage, parenting, internet fame and chart-topping success, our book covers everything you know about LadBaby and everything you don’t.
"We never dreamt we would one day have a charity Christmas number one, never mind five, and become record breakers. It’s been a rollercoaster journey filled with love, laughter and, of course, sausage rolls, but along the way there have been so many doors slammed in our faces that we’ve never talked about. If you’ve ever been rejected, told no, or felt like you didn’t belong somewhere, we hope our story—and that of our amazing supporters—will give light, laughter and hope to anyone who’s struggling. Ignore every no, push back on closed doors and most importantly, never give up on your dreams. We can’t wait to share this book with you.”
The LadBaby family has amassed over 13 million social media followers since Mark began their Instagram channel when his wife was pregnant with their first child.