Sprei joins Penguin Ventures as commercial director

Penguin Random House Children’s has appointed David Sprei to the new role of commercial director for Penguin Ventures.

He will start on 18th October, reporting to Francesca Dow, m.d. for PRH Children’s, and working in close partnership with Susan Bolsover, global licensing and consumer products director.

Sprei joins from his previous role as director of international business development at ViacomCBS Consumer Products. 

Penguin Ventures is a separate business within PRH Children’s, that manages and exploits a portfolio of literary brands and characters, most notably Peter Rabbit, The Snowman and Spot, focusing on licensing and consumer products, retail activations, theatrical, exhibitions and commercial partnership strategies.

In the UK, Penguin Ventures' most recent successes include a multi-year partnership with Cadbury as well as a global collection with Cath Kidston, both for Classic Peter Rabbit. The team also created a fashion and digital collaboration with Barbour for The Snowman expanding upon Raymond Briggs’ story through an innovative ad campaign and were responsible for the UK, Australian and Japanese licensing programme for global box office hit movies "Peter Rabbit" and "Peter Rabbit 2: The Runaway". 

Dow said: “Penguin Ventures is a successful, multi-award winning and profitable global business, respected by our partners and licensees around the world. To date, Susan has brilliantly led and managed our strong licensing business and excellent team. Now that Ventures wholly manages the licensing for Classic Peter Rabbit in-house, we are excited about exploring new and uncharted opportunities. We believe we are at an early stage in Penguin Ventures’ potential and in his role David will help take us to the next stage of growth and commercial success.

"I’m impressed by David’s entrepreneurial mindset and look forward to working with him, together with Susan and our Ventures team, as we explore new UK and global opportunities for growth and innovation, explore new IP development and investment, and ensure the long-term health and success of our incredible brands. Internally, David will in this new role act as a central commercial unifier for our owned brands, working in close partnership with our brand and publishing teams."

Sprei added: “I am truly excited to work with the world-class Penguin Random House Children’s portfolio to drive commercial growth across new and existing markets and lines of business. Working with Susan and the Ventures team we will continue to build on the success, exploring new ways to tell the story and continue to connect and engage our fans from yesterday, today and for tomorrow, helping to future-proof our audiences for years to come.”