S&S Children's relaunches Dork Diaries series

Simon & Schuster Children’s Books is relaunching the Dork Diaries series by Rachel Renée Russell. 

The publisher said the relaunch would bring “a beloved brand to a new generation of readers” before the publication of the 15th title, I Love Paris this autumn. 

The series follows the trials and triumphs of Nikki Maxwell’s school life. Launching on 20th July with brand new cover artwork and distinctive branding, Dork Diaries will be backed by a nationwide consumer marketing campaign, S&S said.  

Rachel Denwood, managing director, said: “Dork Diaries is an iconic brand that has brought laughter, drama and many awkward moments to millions of readers. The original market leader in this highly illustrated space, Simon & Schuster is proud to be the long-term publishers of Rachel Renée Russell’s landmark series. The new look is bold, current and will be unmissable this summer as we prepare for publication of the sensational new title this autumn.” 

Russell added: “To see Dork Diaries starting the summer with this fresh, bold new look is a great moment! I’m so proud of the series that we’ve created with Simon & Schuster and grateful to all of our readers around the world who have been a part of our adorkable journey. Now a whole new generation will have the chance to join Nikki Maxwell on her exciting adventures and in the next installment, I Love Paris! you can expect croissants, selfies, and some major drama! "