You are viewing your 1 free article this month. Login to read more articles.
Transworld races in for Mo Farah's winning motivational advice
Transworld has secured Higher Expectations, a motivational title from Olympic, world and European champion Mo Farah.
Editorial director Henry Vines acquired world rights directly from the author. The book will be published in October 2022.
In Higher Expectations, Farah coaches readers to help find their motivation, improve performance and maximise potential, with techniques to push their body and mind to the limit. Drawing on his own experience, with insights from his life and career, Farah discusses the path to elite performance though the sacrifices required for success, failures and the importance of finding happiness in purpose. It also promises untold stories from his career to build the mindset of a champion.
“Mo has achieved extraordinary things as an athlete, and has embraced millions of fans with his infectiously positive attitude and his famous celebrations,” commented Vines. “His book is every bit as inspiring, uplifting and entertaining as his racing, and we are thrilled to be publishing it this autumn.”
Farah added: “Sport at elite level is often decided by fine margins and for all the physical work we put in as athletes, if we were to ignore the mental side of preparation, success would remain elusive. Here, I am excited to share with you some of my career experiences, discuss the lessons I have learnt and explain the strategies I use. I hope this book will motivate you to explore Higher Expectations for yourself and equip you with tools to achieve your goals.”
