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W F Howes has acquired The Red on Revolution by former paratrooper fitness coach Mike Chadwick as it expands its original imprint list.
Dominic White, publishing director at the audiobook specialist, secured exclusive audio rights directly from the author. Publication is slated for June.
Chadwick has been credited with overhauling soldier training for in the British Armed Forces. He now operates as the “Secret Coach", driving fitness for senior military figures and elite athletes.
The book will "reveal the secrets of the strongest" and provide listeners with the key principles central to transforming the way to surpass physical goals. "As a coach, Mike goes a step further to help you evaluate the obstacles to achieving your goals and your psychosocial factors," the synopsis states. "His coaching is not just for the military elite, it has crossover appeal, with the goal of helping everyone who is motivated to grow—from the desert to the boardroom."
The book will also feature Chadwick’s backstory and practical step-by-step tactical guides to creating a training programme, in addition to a personal assessment of the listeners’ obstacles and contributions from leading military and fitness figures. This includes special forces and leadership expert Ant Middleton, former Special Forces and mental resilience coach Simon Jeffries, Paralympian and former paratrooper Scott Meenagh, leading nutritionist Ash Cox, and UFC heavyweight Tom Aspinall.
“I have spent much of my career in the shadows, coaching at an elite level and helping individuals go far beyond what they thought was physically possible," Chadwick said. "In this original audiobook, I finally emerge from the shadows to provide listeners with all the physical, psychological and psychosocial principles they need to transform how they train to reach and surpass their fitness goals. It will bust myths, challenge attitudes and motivate all in one go.
"Furthermore, there will be a wealth of inspirational interviews with experts who have reached the top of their game. I am extremely proud to be working with the W F Howes team and expanding the reach of my coaching more than ever before with The Red On Revolution original audio.”
White said: “Coach Mike Chadwick is one of the most prominent and important figures in the world of coaching and this audio original will undoubtedly have a hugely positive impact on listeners interested in improving their fitness and mindset. Fitness and wellbeing is one of the most dynamic and popular audiobook categories, especially combined with the military elite, and we are convinced that the refreshing approach offered by Coach Mike in The Red On Revolution will prove to be a huge success.”