Welbeck snaps up Ondrak's book on how to build a thrifty mindset

Welbeck Publishing Group has snapped up Thrift Your Life: Cost-of-Living Hustles to Waste Less, Save Less and Live Well by Heidi Ondrak, also known as TikTok’s @DuchessofThrift.

Beth Bishop, commissioning editor, secured global rights in all languages from Ruth Cairns at Featherstone Cairns, set for publication on the 12th October 2023.

Thrift Your Life is described as a book filled with practical advice and innovative hustles.

“Heidi Ondrak, a.k.a. The Duchess of Thrift, helps you sort out your finances and change your habits so that you can live better with what you have and feel prepared for those unavoidable life changes – such as the current cost-of-living crisis – that hit you in the pocket.

“With Heidi’s guidance, you’ll learn how to cut your energy bills, shop smarter, waste less and carry out regular financial health checks to make your budget go further. She’ll show you how important your mindset is when it comes to being thrifty, helping you build resilience and a positive attitude that you can draw on in hard times,” the publisher says.

Ondrak said: “Having had such a fantastic response to my budgeting tips and hacks on social media, I’m delighted to be working with Ruth and Beth and her team on this book, helping people to make positive changes to their budget and mindset, embracing living with less waste whilst using tools and tricks to make the budget that they do have stretch further.”

Bishop said: “Heidi is a fantastic example to us all – her positive attitude when in financial hardship is infectious – and her money-saving advice is innovative and creative. The way she focuses on how to build a thrifty mindset – as well as saving money day to day – means you’ll learn lessons for life.”