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White Lion has signed a new title by Sam and Dom Milner, the authors of The Complete Air Fryer Cookbook (White Lion Publishing), which has sold more than 95,000 copies through the Total Consumer Market since September last year.
Group publishing director Denise Bates acquired world rights in all languages to Air Fryer Easy Everyday from agent Clare Hulton at the Clare Hulton Literary Agency.
"As the creators of the highly successful website RecipeThis.com, Sam and Dom know exactly what makes the best recipes so simple and effective, along with which techniques you need to easily achieve the best results," the synopsis says. "Reflecting the ever increasing popularity of air fryers and the proliferation of different models, their new book makes things super easy by including tailored instructions for the most popular type of air fryer – the single basket and dual – as well as a chapter with recipes for the air fryer oven."
Bates said: "With their first, bestselling book, Sam and Dom proved how completely in tune they are with what air fryer users want. This new book, focusing on the kind of easy food you can get on the table in no time at all, is packed full of the recipes they know their audience is asking for."
Milner added: "We love listening to what our air fryer community wants, and they asked for more easy everyday recipes using normal ingredients that they could buy from their local shops. They also asked for recipes to make with the air fryer basket, drawer, dual and oven and we’ve been able to incorporate the instructions for those different types of air fryer. Our new book is packed with lots of delicious, simple recipes that fit into busy everyday life."