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Wildfire wins BBC journalist Ros Atkins’ ‘essential’ guide to communication in seven-way auction
"BBC News" analysis editor Ros Atkins’ “essential guide to explanation and communication”, The Art of Explanation, has gone to Wildfire after a seven-way auction.
Publishing director Alex Clarke bought world rights from Will Francis at Janklow & Nesbit UK for publication in September 2023.
The synopsis reads: “Explanation – conveying meaning – is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral ’Ros Atkins on...’ explainer videos, has spent his whole career analysing how best to present information clearly.
“In this book, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the 10 elements of a good explanation and the seven steps you need to take to express yourself as persuasively and clearly as possible.
“Whether you are writing an essay, putting together a work presentation, preparing for an important interview or even facing a difficult conversation with a family member, The Art of Explanation is essential reading for anyone who wants to improve their communication skills."
Clarke said: “Ros has mastered the art of clear communication; his explainer videos have had a huge impact on TV news broadcasting. In this brilliant book, Ros shares his methodology – and offers invaluable tips to anyone who wishes to land information with clarity and impact. The Art of Explanation is going to be a must read for anyone who wishes to up their communication game.”
Atkins commented: “Explanation and communication are a fundamental part of how we all interact with the world. Through my work as a journalist, I’ve spent many years developing various systems that help me to calculate what best to say and how best to say it – whatever the circumstance I’m in.
“Quality explanation has the potential to be transformational in how business, services, teachers, doctors, parents – indeed, all of us – communicate with each other. These methods have been hugely helpful to me and I couldn’t be more excited to bring them to a wider audience with the great team at Wildfire."
