YouTube 'Chicken Connoisseur' signs with Blink

"Chicken Connoisseur" Elijah Quashie, best known for his YouTube show "The Pengest Munch", is publishing his first book with Blink Publishing.

Natalie Jerome, brand and licensing director at Kings Road Publishing, acquired exclusive worldwide rights to the book, In Search of the Nation's 50 Favourite Chicken Establishments, by the Chicken Connoisseur, from Tim Bates and Laura McNeill at Peters Fraser + Dunlop. 

Quashie has racked up 22 million views on YouTube for his show, which provides in-depth critiques of UK fried chicken shops and awards them scores. The book compiles the top 50 chicken shops across the country, as nominated by the public. 

The book will be published on 5th October. According to Kings Road Publishing, the launch will be supported by a full sales, PR and marketing campaign across traditional and social media.