LOGIN
Let it reign: W H Smith’s new umbrella structure serves all customer needs
W H Smith group trading director for books Lucy Swinburn discusses the retail giant’s continued successes and areas of focus for future growth.
Lucy Swinburn has big plans for the retailer
This is exclusive content.
If you're an existing subscriber, please sign in below.
Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing for less than £3.50 per week.
Subscribe today to get:
- Every issue of The Bookseller magazine
- Unlimited access to thebookseller.com (single user)
- The Bookseller e-edition app for tablet and mobile
- Subscriber-only newsletters
- Twice yearly Buyer's Guides worth £30
- Discounts on The Bookseller awards and conferences
