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4th October 2024

Rasmussen reflects on Macmillan Children’s record recent run—and the Rashford effect

Over the past three years, Macmillan Children’s Books’ strength in depth has propelled it to double-digit growth, led by m.d. Belinda Rasmussen and a strategy that focuses on brand building in the broadest sense.

Belinda Rasmussen
Belinda Rasmussen

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4th October 2024

4th October 2024

Latest Issue

4th October 2024

4th October 2024

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