Murdle

G T Karber’s Murdle smashed all expectations last year as the book of the festive season, uniting puzzle fans and mystery readers alike in a winning combination best described as Cluedo crossed with Sudoku. ’Truly innovative", said one judge; "a phenomenon", added another; "incredibly charming", declared a third.

Souvenir Press created an iconic package with Murdle and our panel were impressed with the publisher’s decisions at every stage, from "canny" acquisition to the production of a "revolutionary" book and a non-stop campaign. The team threw their relatively small but mighty weight behind Murdle, nurturing this new brand via influencer mail­ outs and securing Waterstones support before the festive word-of­ mouth flurry began. Our judges agreed that Murdle has "reinvigorated" the market and created a new area of publishing.