Colleen Hoover’s first suspense title triumphed this year with our judges agreeing Verity was a “true page-turner” and one judge stating: “This is one of the most gripping books I’ve ever read”. Already an established name in romance, thanks to a huge and vocal fanbase on TikTok, Sphere took the opportunity to launch a new strand to her career.
The “excellent” marketing campaign highlighted Hoover’s brand and the book’s TikTok buzz with posters, bookmarks and chapter samplers for Waterstones and indie bookshops. A TikTok challenge engaged both BookTokkers and life- style influencers to post about Verity. “This book was everywhere”, agreed our judges, resulting in sales of more than 430,000 copies according to BookScan, making it is the third-bestselling paperback of 2022.